ONE DAY COURSE
This unique one-day course provides attendees with the preferred diamond industry practices for how natural diamonds should be properly offered for sale.
LEARN FROM THE EXPERTS
The course has been designed to directly improve staff sales techniques to customers by enacting specific, hands-on diamond interactive exercises using polished stock samples, video samples and LDB bespoke industry equipment. Training alongside a diamond global expert, attendees will improve upon their sales confidence and “diamond to customer” capabilities.
AT THE END OF THE COURSE,
ATTENDEES WILL BE ABLE TO
- Be confident, be secure and have competent techniques on handling, viewing and understanding all aspects of polished diamonds.
- Be able to explain the 4C’s along with polish, symmetry, proportion and fluorescence to customers.
- Understand and be able to fully explain all aspects of polished diamond reports to customers.
- Explain correct identification and differentiation of all fancy cut variations.
- Recognising, advising and adjusting to a customer’s diamond buying requirements.
- Improve customer confidence through enhanced diamond sales conversations.
MEET YOUR TUTOR / CRAIG SIEVEWRIGHT
After a successful 34 year career with De Beers, Craig is a renowned rough and polished diamond industry specialist with unparalleled experience and excellent reputation. He developed his polished sales practice through the management of a bespoke sales team at a leading jewellers in Hatton Garden.
REGISTER YOUR INTEREST
Would you or members of your team benefit from participating on this one- day course? If so, please email: Education@londondiamondbourse.com All participants will receive a specialised kit, including Loupe, tweezers and cloth, along with a certificate of completion at the end of the course.
