(ASA) for upholding the Natural Diamond Council’s complaint against SkyDiamond for misleading marketing and advertisement of synthetic diamonds The London Diamond Bourse praises the Advertising Standards Authority (ASA) for upholding the Natural Diamond Council’s complaint against SkyDiamond for misleading marketing and advertisement of synthetic diamonds FOR IMMEDIATE...
In the first blog, I covered some of marketing’s fundamentals: audience, brand, and tone of voice. In this one, I move on to look at your website and content and why they are important. In a digital age, where people tend to research online before they...
[dflip id="42164"][/dflip] 4th March 2024 Dear Members & industry colleagues, The UK Government has published their Guidance regarding the Import of third Country Processed Russian Diamonds. Read Here In order to continue to Import Polished Diamonds to the UK we suggest the following be added on a separate sheet...
PRESS RELEASE For publication on: 21st February 2024 London Diamond Bourse launches Diamond Manufacturing Course London, UK – 21st February 2024 - Following the success of the CPD Accredited Practical Diamond Knowledge (PDK) course launched in 2022, there was a clear indication of industry demand for education in rough...
In medical circles, there's a darkly humorous saying: “The operation was a success, but the patient died.” * Similarly, in military strategy, there's a parallel sentiment: No battle plan survives initial contact with the enemy. They emphasize that "the opposing side always has a say." You...
In my former career, I ran the client team for a marketing agency. We looked after clients across a variety of sectors from interiors e-commerce firms through to the Waitrose Farm. Whilst they all used marketing in different ways and to different effect, they all...
Dear Dragons’ Den team, BBC and BBC Studios Productions, We are writing to you to express our concerns regarding comments about natural and synthetic diamonds on the 26th of January episode of the BBC Dragons’ Den. Usage of misleading terminology, and outdated misconceptions about natural diamonds, pose...
The G7 Sanctions and the Impending Storm By Alan Cohen, President, London Diamond Bourse Reflecting on the ongoing G7 sanctions on Russian diamonds and its expected impact on an already shaky diamond and jewellery market, I am reminded of an old episode of the podcast ‘Cautionary Tales’...
London Diamond Bourse Announces Changes in Leadership: Joint Presidency and Historic Appointment of First Female Vice President London, January 18, 2024 - The London Diamond Bourse is pleased to announce significant changes within its Council of Management, aimed at ensuring the continued growth and success of...
